On March 25th, the Michelin Challenge Bibendum held a press conference in the Chinese capital of Beijing to announce the holding of the next edition of the event in the western city of Chengdu, from November 11th to 15th, 2014.
Can business be a positive force to solve global environmental and social issues? The membership of the World Business Council for Sustainable Development (WBCSD) believes so and thus has created Action2020.
Michelin Challenge Bibendum -12TH Edition / China, Chengdu
Michelin Challenge Bibendum 2014 had been honored as an official event for the commemoration of a half-century of diplomatic ties between France and China
On April 1, Patrick Oliva, Senior Vice President of Michelin Group attended a high level debate on sustainable urban mobility hosted by the British Industry Parliamentary Trust in London.
Created more than 15 years ago and held in Europe, USA, Japan, Brazil and China, the Michelin Challenge Bibendum is actively preparing its 12th edition with an innovative approach that is even more open, in order to build international commitment to sustainable mobility…