Challenge Bibendum - Michelin's involvement

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Recovering and reusing end-of-life tires

Everything in an end-of-life tire (ELT) can be recovered and reused in an ever-growing number of ways. Working with the members of the industry, Michelin is helping to implement effective, sustainable tire collection and recycling processes in its host countries.

« Green » tires to meet personal users’ expectations

Faced with changing mobility needs, increasing environmental concerns and car manufacturers’ quest for economic balance, the automotive market has to satisfy growing demands. Michelin seeks to meet these new demands by steadily increasing the performance of tires, taking into account the varying uses and expectations of customers.

The durable performance of Michelin Specialty tires

Whether equipment for professional use, like aircraft, agricultural machinery, specialty earthmover equipment, or tires for personal use like two wheelers, Michelin specialty ranges share with Passenger car and truck tires the same pursuit for responsible performance.