Challenge Bibendum - Michelin's involvement

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Home Michelin's involvement

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Improving the tire production process

Although tire production has only a limited impact on the environment, Michelin is committed to further reducing its footprint by deploying disciplined environmental management systems and major initiatives to train employees and get them involved in the process.

Reducing the impact of tires during use

The environmental performance of tires can vary widely, especially in terms of fuel efficiency. Michelin has brought to market four generations of low rolling resistance tires, each of which has outperformed its predecessor. It has also steadily made its tires more robust and longer lasting. The Group conducts major consumer-awareness campaigns and has developed special programs that enable business users to calculate tire performance.

Recovering and reusing end-of-life tires

Everything in an end-of-life tire (ELT) can be recovered and reused in an ever-growing number of ways. Working with the members of the industry, Michelin is helping to implement effective, sustainable tire collection and recycling processes in its host countries.

ROSYPE (Road Safety for Young People in Europe)

ROSYPE European project

The ROSYPE project aims to educate 730,000 young people aged between 6 and 25 about road safety. This project, run by Michelin with European Commission backing, pays tribute to the Group’s commitment to achieving safe mobility for all.

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